Our Story
Northbound Trade was founded by two entrepreneurs with backgrounds in marketing and B2C sales, brought together by a shared belief in the international potential of Swedish confectionery. Our experience has taught us that successful products begin with a genuine understanding of consumers, what captures their attention, earns their trust, and keeps them coming back.
We combine that perspective with market insights and emerging consumer trends to identify Swedish products with strong potential beyond their home market.
More opportunities.
For us, Northbound Trade is about more than exporting confectionery. Our long-term ambition is to help Swedish brands reach new markets, build lasting international partnerships, and contribute to meaningful growth at home.
As Northbound Trade grows, our ambition is also to create meaningful career opportunities and build a company where talented people can develop, contribute, and grow alongside us.
Trend Signals
Viral confectionery trends gaining international momentum
Social media products with sustained consumer demand
Emerging flavor profiles and category innovation
Premium Scandinavian products with export potential
Seasonal and limited-edition opportunities
Growing demand for vegan and better-for-you confectionery
Our Advantage
We believe successful distribution starts long before the purchase order. It starts by recognizing what consumers will want next, and helping our partners bring those products to market first.
Ahead of demand